Nearly on its own, deeFind shoes unfolded, blindly, in an afternoon. During one of my of high-heel internet searches, complete despair washed over me as my size 11-supermodel feet arrested any chance of attaining the beautiful designs dangling in front of me, rarely ever able to touch. I had practiced this ritual frequently for years, though this day stood apart from the rest. Rendering early memories ensued constant yearning. Longing. Make-believing one day of becoming an entrepreneur. For years, saving money with the intent to invest in my future dream, never knowing how the tale would play out. Armed with a background in creative arts, I acquired a scorching thirst for developing a visually-impressionable sense of style and originality. Speckled memories fluttered around in my head of previous conversations with my sister about how exciting and fun it would be to design shoes. In this moment, it became as clear glass and as vital as water: Constructing shoes for women in all sizes was inescapable.
Being one of the greatest forms of personal definition, the name became nearly obvious. The first letter of my name coupled with the idea of finding one’s self through fashion, comes from my creative output. Being inspired by living in San Francisco, I wanted to design shoes that were quite unique works of art. Allowing accessibility to women and to really bare all in deeFind shoes. I believe women of all sizes and ages should be able to exude a feminine ferociousness from their inner being, style, and fashionable demeanor.
deeFind manifests its inspiration through the future I envision for myself. “Conceptually Futuristic” communicates the deeFind shoe line. Modern architecture has always been appealing to me: dynamic angles, bold lines, audacious structural gestures. All frequently reflected in my design aesthetic. In keeping with the sensibilities of futurism exploration, the desired outcome was to incorporate sustainable materials, while providing drop-dead sexy products. Practicing the art of exploration through passion, metaphor, and fashion generates whole originality at the core of the deeFind’s identity.
Now, through the thicket while boarding this voyage, my knowledge is cultivated by doing. Faltered with trial and exiting with needed lessons. Working hard to produce the most refined designs I am capable of, as I fanatically search for alternative materials and creative methods. Riding out one of the most incredible journeys I’ve ever set sail on and leaving all fears at the shore. These dreams are navigating me, in the direct path of events in real time, with a blazing-hot desire: deploy fiercely stunning construction into the arena of fashion, and in the closet of every woman.